The foundation of behavioral science is the analysis of the psychological factors that drive decisions, judgments, and behaviours. Because people have limited time, attention, and capacity, we tend to use mental shortcuts to help guide our actions. Often those shortcuts lead us to good outcomes, but sometimes biases get in the way. BEworks draws insights from the scientific literature of social and cognitive psychology, neuroscience, marketing and consumer behavior, our own proprietary research, and our network of scientific affiliates. We invite you to explore the BEworks Behavioral Diagnostics Toolkit to learn more about some of the most common cognitive biases and how they influence our decisions.
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