2nd Annual BEworks Summit for Behavioural Science in Business

Transforming the world through behavioural insights and scientific thinking

23 SEPTEMBER 2019, 07:00 AM - 07:00 PM   •  Art Gallery of Ontario, Toronto

The world's most influential behavioural scientists converge to share their insights about how business strategy and innovation are being improved through a richer understanding of human behaviour.

The implications of behavioural science are far reaching. Our speakers have applied behavioural insights to:

  • Developing entirely new models for insurance companies
  • Designing tools to improve honesty and reduce corruption
  • Increasing organ donation rates with a few simple changes
  • Creating new methods for testing product innovations in retail markets

Adopting a scientific mindset to business challenges will allow you to change the way your organization approaches its biggest innovation objectives. 

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Why you should attend

The goal of the 2nd Annual BEworks Summit for Behavioural Insights and Science is to close the gap between business and science, and help business leaders embrace scientific thinking to achieve their strategic priorities.

  • You’re a business leader that wants to push your organization to think differently about strategy and innovation
  • You want to understand why even the best products, innovations, and policies fail despite your best marketing efforts
  • You’re a scientist at heart. You question your observations and look for ways to develop innovations backed by evidence.
  • You’re hungry to learn more about the way people think and behave so that you can develop better solutions for them.
  • You believe that data-driven evidence is superior to opinion
  • You want to meet with other business leaders who have embraced behavioural economics and scientific thinking to change the way they approach business challenges

What to expect

Accelerate Innovation Within Your Organization With Behavioural Economics

Behavioural Economics is the science of understanding cognitive biases – the way people think and make decisions - and using this knowledge to design more effective solutions to influence their behaviour. Learn how your business can infuse your biggest objectives with richer insights and new experimental techniques to drive meaningful outcomes, from product design, pricing, innovation and risk, sales and service strategies, and change management.

Connect With World-Leading Scientists Who are changing the way businesses approach strategy and innovation

This prestigious group of scientists and science advocates, including Dan Ariely, Kelly Peters, Nina Mažar, Thomas Gilovich and Marc Abrahams, are leading the charge in shaping the application of Behavioural Economics in industry and championing scientific approaches on the global stage.



Dan Ariely
Dan Ariely, PhD

Dan Ariely is the Professor of Behavioural Economics at the Fuqua School of Business, Duke University and Founding Partner at BEworks.
Dan Ariely’s ground-breaking experimental research and prolific writing has made him one of the most prominent leaders in the field of Behavioural Economics; an interdisciplinary science combining psychology, and economics to understand human behaviour and decision-making.

Dan’s writing on irrational decision-making in the marketplace has been featured in the most prominent academic journals and in a variety of popular media outlets such as the New York Times, Wall Street Journal, the Washington Post, and the Boston Globe, among many others. He has also written three New York Times best-selling books that have become recognized standards in the field: Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty.

Marc Abrahams
Marc Abrahams

Marc Abrahams writes, speaks, and writes operas about “research that makes people LAUGH, then THINK”. He founded the Ig Nobel Prize Ceremony in 1991 and serves as Master of Ceremonies at the gala event held every year at Harvard University. The Ig Nobel Prizes are a parody of the Nobel Prize awarded to unusual or trivial achievements in scientific research, given out by genuine Nobel laureates. Marc also co-founded and edits the magazine Annals of Improbable Research (AIR), wrote This is Improbable, The Ig Nobel Prizes, and other books, and has delivered a TEDMED talk that more than a million people have watched, but as he notes, more than seven billion have not.

Thomas Gilovich
Thomas Gilovich, PhD

Thomas Gilovich researches how people evaluate information in their everyday and professional lives, and how they use that information to draw conclusions, form beliefs, and embark on courses of action. He is also interested in the emotional states that both influence and follow from people’s judgments. His research has been funded by the National Science Foundation and the National Institute of Mental Health. An award-winning teacher, Tom is a Professor of Psychology at Cornell University and co-director of the Cornell Center for Behavioural Economics and Decision Research. He has authored several books on these and related topics, notably “How We Know What Isn’t So: The Fallibility of Human Reason in Everyday Life,” and with Gary Belsky, “Why Smart People Make Big Money Mistakes and How to Correct Them: Lessons from the New Science of Behavioural Economics.”

Tom received his B.A. in Psychology from the University of California and his PhD in Psychology from Stanford University. He is a Fellow of the American Psychological Association, the Association for Psychological Science, and the Society for Personality and Social Psychology.

June Cotte
June Cotte, PhD

June Cotte is the Scott & Melissa Beattie Professor of Marketing at the Ivey Business School. She is the former Director of Research at the school, and has also served as Director of Ivey’s PhD Program. June has undergraduate, masters and PhD degrees in Business Administration, focused on marketing. June is a consumer researcher. Her diverse research interests currently include projects on online review systems, the marketing of extraordinary experiences, consumer debt and stigmatization, how people perceive time and how that influences their buying intentions, and family influences on behaviour. Her research has appeared in the Journal of Consumer Research, Journal of Consumer Psychology, MIT/Sloan Management Review, the Wall Street Journal, as well as in other academic journals and books. June serves on the Editorial Boards of the Journal of Marketing, the Journal of Consumer Research, and the Journal of Consumer Psychology. On the teaching front, June currently teaches Marketing in Ivey’s EMBA programs in Toronto, Marketing Strategy in the MBA and HBA programs, as well as teaching on several Ivey Academy Executive Programs. She has taught PhD seminars in Consumer Behavior, Judgment and Decision-Making, Research Methods, and Theories of Marketing. In terms of service roles, June is Chair-Elect of the American Marketing Association’s Consumer Behavior Special Interest Group (CBSIG), and she chaired the first CBSIG Conference in Bern, Switzerland in 2019. In addition, June is a formidable proponent of women in academia; this year marks the 5th year she has co-chaired the annual “Designing Your Career in the Marketing Academy” workshop, which is designed for female early career marketing scholars.

Derek Koehler
Derek Koehler, PhD

Derek Koehler is Professor of Psychology at the University of Waterloo, Ontario, Canada. Prof. Koehler studies how people make judgments and decisions, with an emphasis on how the use of intuitive (or “heuristic”) mental processes in the assessment of uncertainty. His research has investigated how people draw inferences, make plans, generate predictions, and pursue goals under conditions of uncertainty, which he studies from the vantage of both psychological and economic models of decision making. He holds a Ph.D. in psychology from Stanford University.

Nicole Robitaille
Nicole Robitaille, PhD

Nicole is an Assistant Professor of Marketing at the Smith School of Business, Queen’s University. As a behavioral scientist, Nicole investigates how consumers make decisions, why they choose to engage in certain actions, and designs and develops interventions to improve consumer welfare, marketing, and policy. Her research includes work on: moral, financial, temporal, and health decision-making.

In addition to her academic work – Nicole currently serves as a Trusted Advisor and Advisory Committee Member to the Government of Canada’s Impact and Innovation Unit. She also currently serves as an Advisor to the Ontario Government’s Behavioral Insights Unit (Treasury Board), where she formally worked as Chief Researcher.  Her work on increasing organ donation with the Ontario Government was awarded the prestigious Amethyst award for outstanding achievement.

Nicole received her PhD from the University of Toronto’s Rotman School of Management; her dissertation investigated consumer moral licensing behavior. She earned her MSc (Marketing) from Concordia University’s John Molson School of Business.

Jenna Clark
Jenna Clark, PhD

Jenna Clark has a PhD in social psychology with a research background in relationships, persuasion, and technologically-mediated communication. She loves applying fundamental psychological science to real-world social issues. Her work with the lab centers on topics of sexual/romantic well-being and digital communication. Outside of CAH (Center for Advanced Hindsight at Duke University), she loves to hike, cook, eat, and immerse herself in nerdy pastimes.

    David Pizarro
    David Pizarro, PhD

    David is an Associate Professor from Cornell University, and Chief Science Officer at BEworks. David is renowned for his work in understanding the impact of emotions on decision-making, particularly the impact the emotion disgust has on moral judgments. He is also interested in the influence of emotional states on thinking and deciding. More specifically on how emotions (anger, disgust, fear, etc.) impact how people process information, how they remember events, and how these emotions impact their judgments of others.

    David is a featured TED talk presenter, and hosts a podcast on the nature of human morality called Very Bad Wizards.

    Nina Mazar
    Nina Mazar, PhD

    A behavioral scientist, Nina has been named as one of “The 40 Most Outstanding B-School Profs Under 40 In The World” by the business education website Poets&Quants in 2014. With her focus on behavioral economics, Nina investigates consumer behavior and how it deviates from standard economic assumptions. In addition, she studies moral decision-making and its implications for policy. Her research topics range from irrational attraction to free products, the paradoxes of green behavior to temptations to be dishonest. Nina was nominated for the SSHRC Aurora Prize for “Outstanding New Researcher,” and she is the recipient of several teaching and research awards, including the Rotman Dean’s Award for Excellence in Research and the William F. O”Dell Award of AMA’s Journal of Marketing Research (for having made the most significant, long-term contribution to marketing theory, methodology, and/or practice with her 2008 JMR paper on Dishonesty).

    Nina has published her research in leading academic journals like the Journal of Marketing Research, Psychological Sciences, Review of Economic Studies, and the Proceedings of the National Academy of Sciences. Popular accounts of her work have appeared among others on NPR, BBC, in the New York Times, Financial Times, Wired, and her research has been featured in Harvard Business Review’s Breakthrough Ideas. Nina is a Professor of Marketing at Rotman School of Management, University of Toronto; specialization in marketing, behavioral economics, and economic policy; She has a doctorate in Business Administration, from Johannes Gutenberg-University.


    About the Host: BEworks

    Founded in 2010, BEworks is the world’s first consulting firm and research institute that specializes in the application of behavioural insights and the scientific method. Dan Ariely, renowned behavioural scientist and New York Times best-selling author, co-founded BEworks along with the firms’ CEO and BE pioneer Kelly Peters and top marketing scholar Nina Mažar.

    About the Venue: AGO

    BEworks is fortunate to be able to host the 2nd Annual BEworks Summit for Behavioural insights and Science at the Art Gallery of Ontario, one of the pinnacle cultural landmarks in Canada. Located in the heart of downtown, close to Yonge & Dundas square and the Toronto Eaton Centre, it’s highly accessible while offering plenty of opportunities to see the city while you’re here.

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    Highlights of the Day


    Registration and welcome package followed by an enjoyable continental breakfast and conversation.


    Learn about our predictably irrational nature, and how it relates to industry, with a global thought leader.


    Learn about the Ig Nobel Prizes, discover research that surprises, and how research that makes us LAUGH, then THINK, can reveal the power of science.


    Learn about the types of projects BEworks has conducted in a series of 5 minute lectures by members of the team in a session moderated by Marc Abrahams, modelled after the Ig Nobel Informal Lectures held at MIT.


    Learn about the ethics of nudging and changing behaviour with a researcher developing tools and guidelines to help decision-makers reflect on their choices


    Learn key findings from the science of human judgment, decision making, and behavioral economics research and why they matter from a leading pioneer of the field.


    Learn about the latest in decision science from three leading, and local, behavioural scientists in a panel aimed at showcasing research that matters in the real world conducted close to home.


    Learn about the history, present, and future of BEworks specifically, and behavioural economics more generally, from BEworks’ founders and senior leadership.


    Engage in deep and riveting conversations about the most important issues raised throughout the day with the speakers, scientists, event organizers and fellow attendees. Enjoy discussing how you might apply what you learned at your organizations, over carefully crafted beverages and delicious spread.



    Media are invited to contact ([email protected]) for accreditation.
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    Our Sponsors

    Platinum Sponsor
    Gold Sponsor
    Silver Sponsor
    Bronze Sponsor
    Southern Ontario Behavioural Decision Research (SOBDR)
    Southern Ontario Behavioural Decision Research (SOBDR)
    Sponsorship opportunities are still available.
    For information, please reach out to Sheila Cardenas at [email protected]

    Student Attendance

    As a firm committed to academic development and learning, BEworks has complimentary seats for students pursuing careers in cognitive and social psychology, neuroscience and marketing. We welcome student poster submissions in judgement and decision making that relate to issues of applied importance. Please submit a maximum 300-word abstract before August 24, 2019. Final applicants will be contacted to join us by end of August. To apply or for any related questions, please contact the organizing team at [email protected]

    For submissions please visit

    Where Art & Science Meet

    At BEworks, we are inspired by a man who combined science with art & design: Leonardo Da Vinci. The Art Gallery of Ontario makes this combination possible, and we hope it will inspire all of you.


    BEworks is fortunate to be able to host the 2nd Annual BEworks Summit for Behavioural insights and Science at the Art Gallery of Ontario, one of the pinnacle cultural landmarks in Canada. Located in the heart of downtown, close to Yonge & Dundas square and the Toronto Eaton Centre, it’s highly accessible while offering plenty of opportunities to see the city while you’re here. Have a look at directions and hotel recommendations for your stay.



    From the Queen Elizabeth Way (QEW)

    • Merge onto Gardiner Expy E.
    • Use any lane to turn left onto Lower Spadina Ave/Spadina Ave.
    • Continue to follow Spadina Ave.
    • Turn right onto Dundas St W.
    • The AGO is at the corner of Dundas Street and Beverley Street on your right side.

    From the 401

    • Take the Avenue Road S exit.
    • Continue on Avenue Rd. Drive to Dundas St W.
    • Turn right onto Dundas Street West and you will soon see the AGO at the corner of Dundas and McCaul on your left side.

    From Pearson International Airport

    • Follow ON-427 S and Gardiner Expy E to Lower Spadina Ave/Spadina Ave in Old Toronto.
    • Take the Spadina Ave. exit from Gardiner Expy E.
    • Continue on Spadina Ave. to Dundas St W
    • Turn right onto Dundas St W.
    • The AGO is at the corner of Dundas Street and Beverley Street on your right side.

    From Billy Bishop Toronto City Airport

    • Head northwest on Eireann Quay
    • Continue onto Bathurst Street
    • Continue straight to stay on Bathurst St W
    • Turn right onto Dundas St W
    • The AGO will be on the right side



    • The St. Patrick stop on the Yonge-University-Spadina line is the closest stop to the AGO entrance. It is 3 blocks from University or a 5 minute walk.
    • The closest accessible stop is Queen's Park (College Street) or Osgoode (Queen Street).
    • Exit the subway station and walk west on Dundas St W towards Simcoe Street.
    • You will pass the Village by the Grange building on the left.
    • At McCaul Street, you will see the AGO on the left hand side.
    • Visit the TTC website for transit maps and schedules.

    Dundas Streetcar

    If you're taking the 505 Dundas streetcar from the east, get off at McCaul Street. If you're arriving from the west, get off at Beverley Street. The streetcar stops are located conveniently right in front of the AGO.

    Spadina Streetcar

    If you are arriving on the 510 Spadina streetcar from the north or south, get off at Dundas Street and walk east along Dundas. You will see the AGO on the right-hand side when you reach Beverley Street. It is 3 blocks from Spadina or about a 5-minute walk.
    Visit the TTC website for transit maps and schedules.


    Visit to find parking options nearby. Visit Motor Coach and Bus Parking Information for Toronto for further information on parking for charter buses.


    Hilton Toronto

    145 Richmond Street West, Toronto, Ontario
    M5H 2L2, Canada
    TEL: +1-416-869-3456
    FAX: +1-416-869-3187

    Sheraton Centre Toronto Hotel

    123 Queen Street West , Toronto, Ontario
    M5H 2M9, Canada
    TEL: 855-516-1090

    Doubletree By Hilton Hotel Toronto Downtown

    108 Chestnut Street, Toronto, Ontario
    M5G1R3, Canada
    TEL: +1-416-977-5000
    FAX: +1-416-977-9513

    Marriott Downtown at CF Toronto Eaton Centre

    525 Bay Street Toronto, Ontario
    M5G 2L2,Canada
    TEL: +1 416-597-9200

    The Beverley Hotel

    335 Queen Street West , Toronto, Ontario
    M5V 2A4, Canada
    TEL: +855-516-1090

    Bisha Hotel Toronto

    80 Blue Jays Way Toronto, Ontario
    M5V 2G3, Canada
    TEL: 844-478-9364
    FAX: 647-556-2288

    The Shangri-La

    188 University Avenue, Toronto, Ontario
    M5H 0A3, Canada
    TEL: +1 (647) 788 8888
    FAX: +1 (647) 788 8889

    Ticket Information

    Single Tickets

    Early Bird Admission: $742.50

    Regular Admission After June 1st: $990 CAD

    Group Tickets

    Early Bird Table (7 seats): $6,000

    BEworks Contact Information

    (416) 920-1921

    [email protected]

    Head Office in Toronto, Canada